# Unite the data behind your brands

Recognize your customer's profile across any vertical or brand with Basis Theory as the single source of truth for all payment data.

## Consolidate your data

Create a 360-degree customer view with all the data you own across any brand or vertical.

### Universal Form Elements

### Secure Data Vault

### Network Tokens

### Account Updater

### 3D Secure Support

### Custom Payment Flows

### Enhanced BIN Service

> “We were able to develop some of our own forms with Basis Theory that allow people to choose their payment method to complete the purchase. Basis Theory takes the credit card data after it’s entered, tokenizes it, routes it to the carrier, and vaults the data.”  
> Matt Donofrio, Head of Revenue at Marble

# How data consolidation looks with Basis Theory

## Use Cases

### Fintech
Scale a fintech with control over payment methods, workflows, and the data.

### Marketplace
Ensure a smooth checkout on both sides of a two-sided marketplace.

### Gaming
Never miss a payment with card enrichments done at the vault level.

## What makes Basis Theory unique

### Independent by design
Request a demo

### Replace processor iFrames
Collect end-user data with [Basis Theory Elements](https://developers.basistheory.com/docs/concepts/elements) and route transactions to any processor.

### Own the underwriting data
Use the [Proxy](https://developers.basistheory.com/docs/concepts/what-is-the-proxy) to access the vault as needed—keeping your systems out of PCI compliance scope—but with a centralized data source.

### Reduce churn and insult rates
Provision [network tokens](https://developers.basistheory.com/docs/features/network-tokens), run [account updater](https://developers.basistheory.com/docs/guides/account-updater/overview) requests, implement [3DS](https://developers.basistheory.com/docs/guides/threeds/overview), and take advantage of other card enrichments that are native to the vault.

### Bring your own processor
Enable customers to [work with any merchant](https://developers.basistheory.com/docs/guides/any/) using their existing processor. Support any processor, gateway, or fraud partner.